Intelligent CXO Issue 38 | Page 57

INTELLIGENT SECTION

FINANCE SALES & MARKETING HR SOLUTIONS EMPLOYEE ENGAGEMENT

Preventative healthcare as an employee benefit for SMEs

Life partners , Lisa and Lukas Burri , set up their business , BetterBe , on the Isle of Man in 2021 to provide employees with mental and physical wellbeing support by addressing the root causes of workplace illness before they become life-long problems .

Lisa and Lukas Burri , Founders of BetterBe
Both originally working in the healthcare sector – Lisa is a Nutrition Coach and Environmental Advisor and Lukas is a qualified GP – they had become frustrated with the symptom-focused approach modern medicine was taking . They noticed many people were struggling with the sedentary way of modern working – including physical inactivity and poor mental health .
The turning point for Lisa and Lukas was when they moved from their home in Switzerland to the Isle of Man in search of discovering somewhere new to live . Lukas initially worked as a GP on the island in a local NHS practice and was faced with the familiar challenge of seeing patients with problems that could have been prevented .
They both realised the source of a lot of people ’ s issues stemmed from their work life , and crucially that there was a great need for providing preventative workplace health and wellbeing solutions to employers .
They realised there was a gap in the market for SMEs specifically , which struggle with time and resources as well as for business leaders who often put their own wellbeing at the end of their to-do list .
They therefore chose to use the Isle of Man as starting ground for their two main solutions : a leadership programme and a mobile app aimed at improving employee wellbeing and team spirit .
Lisa and Lukas have successfully rolled out their Leadership Transformation Programme on the island . This bespoke programme delves deeply into the unique challenges leaders face , transforming them from overwhelmed to fully empowered .
BetterBe will also soon be launching its mobile app – the BetterBe On Track App – to help people implement small changes in their lifestyle .
BetterBe has sought a new approach to create an app which promotes healthy competition in the workplace . This includes team challenges for companies where teams are created that , over the course of one month , compete against each other by tracking their steps , cycling and eating healthily to rack up points .
In developing the app , Lisa and Lukas have used several scientifically proven behavioural change principles to make it easy for people to introduce healthier habits . Uniquely , BetterBe ’ s app focuses on team spirit and collaboration , which benefits any company looking to create a supportive and connected working environment .
As a further bonus , companies and / or individuals using the app will be able to see how much Co2 they are saving by
BETTERBE ’ S APP FOCUSES ON TEAM SPIRIT AND COLLABORATION , WHICH BENEFITS ANY COMPANY LOOKING TO CREATE A SUPPORTIVE AND CONNECTED WORKING ENVIRONMENT .
choosing alternative ways to commute and by supporting environmental and social projects linked to the app .
The Isle of Man has provided them with opportunities to expand their business through connections to the various government departments , industry , Chamber of Commerce and the Institute
of Directors , and the government has also enrolled them onto their Employee Benefits economic cluster .
Building on their success on the island , Lisa and Lukas are now in the process of expanding to the UK . x www . intelligentcxo . com
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