BUSINESS PROFILE

Can you tell us a bit more about your business and how it started ?

I oversee the newly established global growth and new markets team , focused on expanding Epsilon products beyond the US into new markets like EMEA , Latin America and APAC . This initiative is significant not only for Epsilon , but also for Publicis in 2024 and beyond .

Our team , formed through strategic acquisitions like CitrusAd , Yieldify and Retargetly , is at the forefront of integrating these products and value propositions into a unified technology stack to offer innovative solutions to clients worldwide .

How has the business grown since it started and how did you ensure growth ?

Our business has experienced significant growth through strategic cross-selling opportunities post-acquisition . With CitrusAd , Yieldify and Retargetly as part of our portfolio , we have broadened our product offerings to serve an expanded customer base across diverse industries like retail , travel , finance and FMCG / CPG . Additionally , closer alignment with our parent company , Publicis , has fuelled tremendous growth for Epsilon , particularly outside of the US .

What ’ s the business ’ approach to management ?

Empowerment with accountability is integral to my management philosophy and approach to leadership . I empower team members to make decisions and take ownership , which I feel is critical to fostering autonomy and driving results .

What is your company ’ s vision and goal ?

Epsilon is a global advertising and marketing technology company positioned at the centre of Publicis Groupe . Epsilon accelerates clients ’ ability to harness the power of their first party data to activate campaigns across channels and devices , with an unparalleled ability to prove outcomes . The company ’ s industryleading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy . Mike Ng , President , Global and New Market Expansion , Epsilon , spoke about the company ’ s clients and its vision .

At Epsilon , our vision revolves around predictive AI-powered personalised marketing , believing that understanding individuals deterministically is crucial for effective marketing strategies . This approach sets us apart in an industry where many lack the technical capabilities to execute personalised omnichannel marketing effectively at scale .

What kind of clients and market do you serve ?

Our expansion strategy outside of the US encompasses key regions in EMEA , such as the UK , Germany , France and the Middle East . Looking ahead to 2025 , we aim to penetrate deeper into Europe , including Italy and Spain .

In Latin America , our focus countries are Argentina , Brazil and Mexico , with plans to explore other markets . In the Asia Pacific region , we target

38 www . intelligentcxo . com