Intelligent CXO Issue 38 | Page 31

BUSINESS STRATEGY act as a conduit for feedback in both directions . The closer the relationship you have with your provider , the more you will be able to delegate .
Will Larcombe , Co-Founder and
Director , Stellarmann
Goals
Our final tip from the sporting world is a simple one : make sure everyone in your team is aiming for the same goal . Sometimes this means taking more time to identify what the real goal is . In the world of Digital Transformation , we have a tendency to look at objectives in terms of technology ; for example , ‘ digitise our paper records ’. We should instead be thinking in terms of why we are doing this , which might be to improve interactions with our customers .
For third party consultants you should always draw up a clear statement of work , which includes deliverables . But , if you want to keep the whole team motivated , every member needs to feel that progress is being made . So , set smaller milestones and invest time in celebrating as a team when you pass them – as this will also boost togetherness . In practical terms this means regular team updates and reviews of every stage .
Success
Getting the best from a group of highly talented people takes skill . No matter how brilliant each
individual may be , it takes a high performing team to deliver a successful transformation – and achieving that requires strong leadership .
Building a coherent , high functioning unit to deliver a digital project is not always easy . But remember that , in many cases – especially when you are working with associates supplied by professional services providers – support will be there to help you achieve that success . x www . intelligentcxo . com
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