EDITOR ’ S QUESTION
The ever-growing volume of digital data creates a challenge : keeping track of it all . To make informed decisions and optimise outcomes , organisations need a holistic view into their various datasets . That ’ s why we ’ re laser-focused on centralising our data . Internally , we ’ ve combined datasets that are usually siloed – like sales , renewals data , usage data , customer success metrics and even call centre support data – to gain a full picture of how our customers are interacting with us . This complete picture empowers us to continuously deliver better experiences for customers and unlocks
opportunities for things like contract renewals , which is a win-win for everyone .
Our data focus extends beyond individual products . We ’ re also integrating network
BY CENTRALISING OUR DATA SOURCES AND USING AI TOOLS , WE CAN GET ANSWERS TO IMPORTANT QUESTIONS MUCH FASTER .
performance data with other crucial aspects like facility footprint and security measures . Again , this more holistic view allows us to identify potential issues before they snowball into major problems . Predictive AI algorithms play a key role here , enabling us to anticipate and prevent disruptions .
What ’ s more , we ’ re all about making data more accessible . By centralising our data sources and using AI tools , we can get answers to important questions much faster . This empowers everyone – customers , partners and internal teams – to access the information they need quickly and easily . We ’ re currently implementing this approach with product data , HR and benefits data and sales performance data .
But it ’ s not just about gathering loads of data . While data volume is important , quality is key . Inaccurate data leads to flawed analysis . To ensure the validity of our insights , we meticulously collect and manage our data , employing rigorous processes and continuous refinement to maintain optimal data quality .
Our data analytics approach hinges on three core principles : integration , innovation and unwavering commitment to quality . By harnessing the power of data responsibly and prioritising data integrity , we ’ re confident in taking our analytics capabilities to the next level . This translates to a significant advantage for us , but more importantly , it empowers us to deliver exceptional value to our customers .
JOHN ABEL , SVP & CHIEF
INFORMATION OFFICER , EXTREME NETWORKS
26 www . intelligentcxo . com