INTELLIGENT SECTION
FINANCE SALES & MARKETING HR SOLUTIONS EMPLOYEE ENGAGEMENT
Turning employee steps into trees
Anew platform is making ESG simple for global businesses , with a single initiative that tackles environmental and social challenges .
In a year when ESG gets even more complex , the new Treekly app supports multiple ESG needs in one – combining employee wellbeing and corporate reputation with staff engagement and climate change action .
Treekly rewards employees for walking over 5,000 steps a day with the planting of mangrove trees in certified reforestation sites across the world . In doing so , ecosystems are restored , local communities are lifted out of poverty and carbon is removed from the atmosphere . For businesses , multiple ESG needs are met in a simple way that drives genuine impact .
E . ON , one of the world ’ s largest energy suppliers , is using Treekly to engage employees and customers with a strong sustainability message while encouraging healthy habits . The platform has also helped it amplify its club sponsorship of Nottingham Forest FC with fans walking 5,000 steps each day to plant a tree . Employees joined football supporters , and in just one month their collective steps resulted in over 37,000 mangrove trees being planted .
Finastra , one of the world ’ s largest FinTech businesses , has twice used the platform for company-wide annual steps challenges involving offices across APAC , Americas and EMEA . Finastra ’ s Head of ESG , Impact and Purpose describes Treekly as : ‘ a way to involve and bring people together across the organisation during Earth Month . I heard lots of personal stories of how the challenge benefitted people across Finastra .’
Thirdly , Gleeds , a global construction and real estate company , used Treekly for a one-month walking challenge for employees and family members in support of World Mental Health Day . More than 1,600 people walked 839 million steps in a month , which resulted in over 55,000 trees being planted . To quote a senior figure at Gleeds : “ Never underestimate the power of a global company challenge . The buzz this challenge has created in the offices I have visited so far is amazing .”
Social value and people are a core part of ESG , yet there is a lack of tangible solutions in this area .
By gamifying environmental action in a way that produces positive health outcomes ,
Treekly addresses multiple ESG demands for organisations . HR leaders can engage their workforce in a new way and directly connect their people to a platform doing good for wellbeing and the planet .
The trees are planted to a rigorous standard in partnership with Veritree , involving local communities where overuse of land has previously devastated local habitats and economies . Veritree tracks all projects using Blockchain technology and assesses the growth and survivability of the trees by using AI , computer vision and IOT sensors to enhance project transparency , aligned to 10 of the UN Sustainable Development Goals . x
www . intelligentcxo . com
53