Intelligent CXO Issue 37 | Page 29

FEATURE study in June 2023 unveils a staggering revelation : AI holds the key to unlocking a treasure trove of corporate profits , estimated at a jaw-dropping US $ 2.6 to US $ 4.4 trillion annually . But the true magic of AI lies not just in its profit potential but in its ability to redefine the customer experience , placing them at the heart of the universe , igniting unwavering loyalty and sparking contagious referrals .
Here ’ s a glimpse into the future of customercentricity fuelled by AI :
Streamlining repetitive tasks : Say goodbye to mundane chores as AI swoops in to handle appointment reminders , delivery notifications and post-transaction follow-ups with the precision of a seasoned concierge . By integrating AI associates , companies save resources and elevate customer service standards , freeing human associates to focus on more complex challenges .
Chatbots : the guardians of instant gratification : Picture this – round-the-clock customer support tailored to individual preferences and available in every language . Enter chatbots , the unsung customer service heroes , adept at nudging customers to revisit their shopping carts or collect invaluable feedback . Seamlessly blending with human associates , these digital companions alleviate mundane tasks , slash wait times and combat employee burnout .
Empowering the human touch : Armed with a wealth of customer data , frontline associates emerge as the ultimate champions of personalised service . Whether suggesting the perfect visual match or guiding customers through an online inventory , empowered employees foster deeper connections , driving
AI HOLDS THE KEY TO UNLOCKING A TREASURE TROVE OF CORPORATE PROFITS .
Gerard Szatvanyi , CEO of OSF Digital www . intelligentcxo . com
29