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The Electrolux brand Ultimate700 vacuum is powerful yet has a reduced environmental impact when compared with other vacuums . Its paint-free surface removes the use of chemicals in the manufacturing process ; the colours are created with new recycled plastic formulations that range from 36 % to 44 % recycled material by weight , depending on colour and nozzles . The calculation considers the vacuum itself , complete with nozzle accessories – but minus the charging stand , battery , adapter and filters . commitment to reuse materials and to reduce reliance on virgin materials . GreenCircle partners with companies like Amazon and Wayfair to help consumers shop sustainably with confidence . Electrolux Group is proud to achieve GreenCircle ’ s Recycled Content certification to provide transparency to its customers .

Electrolux Group North America ’ s Head of Sustainability , Tara Helms , said : “ We are breaking new ground in terms of circularity , innovation and reduced environmental impact with this range of vacuum cleaners . It ’ s one more critical step in addressing the product carbon footprint .”

As a pioneer , Electrolux Group was the first in the industry in 2010 to raise awareness about the global shortage of recycled plastics through the Vac from the Sea project . The volume of products containing recycled material has since increased across the industry but remain at low levels . To step up the pace , Electrolux Group has utilised recycled plastics globally in a variety of stick and cannister vacuum models since 2013 .

By 2030 , Electrolux Group ’ s goal is to increase the proportion of recycled plastic used in its products to 50 %. The lessons from developing the Ultimate700 will provide important insights for future product innovations . x

There ’ s a growing demand for pistol-style cordless vacuum cleaners globally . The Ultimate700 meets that demand while also meeting consumers ’ desire to buy from companies operating sustainability . The vacuum is available for purchase in the United States .

“ The development of the Ultimate700 was driven by the same approach to sustainability that ensured we recently achieved our science-based , climate target three years ahead of plan ,” said Ricardo Cons , CEO of Electrolux Group North America . “ For future products we develop , we ’ ll continue to add more recycled content at increasing levels . This is just the beginning .”

GreenCircle Certified is a third party vendor that verified the company ’ s recycled content promise . The certification demonstrates the organisation ’ s

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