Intelligent CXO Issue 34 | Page 70

FINAL WORD

Do you measure up to the expectations of ‘ never normal ’ customers ?

The world is changing . Customers are changing . And businesses need to adapt to these constant changes which seem to be happening faster than ever before . So what does the new customer look like today ? Steven Van Belleghem , an award-winning author , keynote speaker and world-leading expert in customer experience , discusses how to measure up to the complex expectations of the ‘ never normal ’ customer .
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