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Thousands of companies around the world depend on SOTI to secure , manage and support their mobile operations . The company has expanded globally with operations in 28 countries and over 1,800 employees worldwide . Faki Saadi , Director of Sales , UK , Ireland and France at SOTI , talks about his passion for technology and the major areas of investment within his industry .

Describe your current job role .

As Director of Sales at SOTI , my job is to work closely with customers and partners in my region , localising and executing SOTI ’ s global strategy . I lead the sales teams in the UK , Ireland

and France to work with businesses across retail , healthcare and transportation and logistics ( T & L ) and the supply chain , to secure , manage and support their devices to cut the cost and complexity of Digital Transformation . It is all about understanding a company ’ s unique set of requirements and pain points and finding the best solution for them .

What would you describe as your most memorable achievement ?

Since joining SOTI in 2011 when there were only a handful of employees , I have seen the company expand globally with operations in 28 countries and over 1,800 employees worldwide . I ’ m proud to have been on this journey with SOTI and grow my role and team along the way .

When faced with a business that is struggling with its Digital Transformation journey , I find it rewarding to help them prioritise and enhance their business-critical mobility infrastructure and deployments . This involves digging deep into the processes and operational issues to identify ways in which our solutions can help solve their pain points . Seeing companies succeed and maximise their ROI and productivity because of the support I have given them , will always stick with me as a memorable achievement .

One of my most memorable and pivotal moments was early on in my career when the company received its first ever computer with Windows 95 . As soon as I saw it being set up , I was hooked and my passion for technology has stayed with me ever since . I was so fascinated , and in that moment , I knew what I wanted to do with my life .

What style of management philosophy do you employ with your current position ?

I believe my work ethic closely aligns with Steve Jobs . Over the years , I ’ ve adopted his mantra : “ It doesn ’ t make sense to hire smart people and tell them what to do ; we hire smart people so they can tell us what to do .” I use this philosophy when it comes to managing my team . I like to empower them to make decisions , as well as provide feedback and coaching , rather than dictating what they should or should not do . My aim is to develop a culture of accountability and robust performance within my teams .

The other best piece of professional advice that I was given was : “ When you ’ re not happy about something , do it and then complain .” This is something that has stuck with me for many years . I apply it to my work and how I manage my team .

What do you currently identify as the major areas of investment in your industry ?

With Digital Transformation comes more technologies , more mobile devices and more

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