Intelligent CXO Issue 34 | Page 12

LATEST INTELLIGENCE

CUTTING THROUGH COMPLEXITY AND CLIMBING COSTS IN CONSUMER GOODS SUPPLY CHAINS

PRESENTED BY

For consumer goods companies there are a coalescing set of trends that are making their supply chains more complicated , even as they need to move faster and more efficiently .

Hit with high inflation , both consumer goods companies and the consumers they serve are now looking carefully at their budgets and trying to find savings .
That is pushing consumer purchasing habits , already unsettled by the pandemic , to shift as well , introducing historically high demand volatility and an ongoing swing to online purchasing , with directto-consumer interest flourishing .
They now must monitor , coordinate and plan across wider and deeper supply chains , all while extending distribution capabilities .
The primary solution to these issues must come from increased visibility across the entire supply chain .
This is the fundamental building block for operational success , as with greater insight into what products and components are in demand , in transit or in short supply , the less uncertainty there is , the more accuracy there can be in planning , the faster decisions can be made and the lower the risks are when executing those plans . x
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Meanwhile , disruption is far from over , particularly for Food and Beverage ( F & B ), where input shortages , geopolitical risk , labour constraints and transportation performance remain issues supply chain professionals must overcome .
To balance this risk , many are seeking more sourcing and manufacturing partners in more locations .
These factors are creating complexity for consumer goods companies managing a broader number of suppliers .
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