Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com
EDITOR ’ S NOTE
Welcome to the latest edition of Intelligent CXO . On the front cover of this month ’ s magazine , we feature Remo Giovanni Abbondandolo , General Manager , MENA , at Checkout . com . He discusses the MENA region ’ s digital economy and how businesses in every category need to prioritise and optimise their digital presence , including payments .
Abbondandolo emphasises how payments provide a wealth of data that not only allow businesses to enhance their acceptance rate , combat fraud and increase their revenue , but that also inform business strategy , decision-making and improves the overall customer experience . He also talks about where he thinks innovation will take place in the digital payments sphere . Turn to page 44 to find out more .
Expert at Twilio , explains what customers are looking for with regards to communication from brands .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Managing Editor
ISSUE 32
This month ’ s Editor ’ s Question , which starts on page 20 , looks at how employees are demanding more flexible approaches to work and how companies can address this . Four experts offer their advice on ways to approach flexible working .
A new year is nearly upon us . There is no denying that 2023 has been a difficult year for businesses due to many different factors and it looks set to continue into the new year .
In our feature starting on page 28 , three experts share their views on where they see businesses being able to grow , ranging from AI , transforming offices into hubs of productivity and interaction and using cobots in the manufacturing industry .
A strong brand needs a strong brand personality . So how can your brand ’ s personality come across when getting in touch with your customers ? On page 41 , Twilio ’ s research reveals the hurdles brands must overcome to be welcomed into their customers ’ inner circle and how they ’ ve got to earn their right to be there by sending the right content . Sam Richardson , Customer Engagement
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