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The partnership with Sabio , a digital customer experience ( CX ) transformation specialist , marks a significant milestone for Marsh Finance , which this year celebrates its 50th anniversary .

The multi-year agreement sees Sabio taking over the maintenance and support of Marsh ’ s Genesys Cloud customer service infrastructure .

The new partnership also includes the provision of consultation services and technological innovation , bolstering Marsh ' s on-going commitment to modernising and optimising its business operations .

“ We ' re excited to be partnering with Sabio ,” said Andrew Marsh , Managing Director at

Marsh Finance . “ This project underlines our steadfast commitment to delivering the highest quality customer service experiences . With Sabio ' s expertise , we ' re enhancing and modernising our customer service infrastructure , reaffirming our position at the forefront of the UK ' s car finance sector and enhancing the experience our customers and brokers have with us on a day-to-day basis .”

An integral part of this project is the introduction of live chat capability , with Sabio integrating the technology to add to Marsh ’ s existing channels , which will enable true omnichannel customer service . This addition will provide customers and brokers with instant , seamless and efficient communication .

Further enhancing its digital service offering , Marsh is also introducing PCIcompliant digital payment capability through Sabio ’ s close partnership with Sycurio . This move underscores Marsh ' s dedication to customer security and privacy in the management of digital payments , aligning with industry best practice .

“ This collaboration showcases Sabio ' s knowledge and commitment to transforming customer experiences , and we are delighted to be working with Marsh as it celebrates its 50th year ,” said Daniel Seaborne , Sabio Group ' s Managing Director for UK , Nordics and Africa .

“ By implementing additional CX technology into its Genesys customer service infrastructure , including live chat and secure payment capabilities , we ' re driving forward a Digital Transformation that not only meets but exceeds customer expectations . We hope this is a new beginning for Marsh Finance and the foundations for a further 50 years of success .”

Sabio ’ s project with Marsh comes at a critical time , with the Financial Conduct Authority ( FCA ) introducing new Consumer Duty rules . These will set higher and clearer standards of consumer protection across financial services and require firms to take decisive actions to deliver excellent outcomes for customers . Marsh Finance ' s initiative with Sabio demonstrates its readiness to meet these new standards head-on .

Marsh added : “ This project is of great importance as it aligns with the FCA ' s Consumer Duty rules . Our partnership with Sabio ensures that we not only meet compliance requirements but also establish a new standard for customer service in the financial industry .” x

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