CXO INSIGHT
indication for the demand and supply and if I take UAE for example , prices are higher than average during summertime and this gives you a good indication where we are heading – more demand .
Saudi Arabia – we can talk for hours about what ' s happening in Saudi Arabia when it comes to tourism . Saudi is a major business destination but it is also becoming a major tourist destination . Simply look at the investment in every part of the kingdom – not just the north in the Red Sea – and you will know that we are heading towards a major tourism industry boom .
In Middle East and North Africa , we ' re seeing a huge boom in this business . This is why we ' re bringing the service to the Middle East .
As an experienced sales professional , how have businesses ’ demands changed in the last few years ?
Pre-COVID things were looking very good . Now , things are looking better and for the first time , we are seeing new chains coming to the Middle East and Africa .
EMW ’ s investment in building the service in the region is a testimony for the demand and this is the reason we encouraged and supported this initiative . I am looking forward to seeing expansion in other countries and regions . We always look for ways to expand and penetrate new markets , I truly believe hospitality is the right one in MEA .
How can companies streamline their IT operations ?
Go SaaS instead of building those applications on-prem . You are still going to have core applications that need to sit in the hotel , focus on those . Applications and services which you can move to cloud , release them , because this is how we ' re able to help them streamline operations and let your IT resources focus on more complex tasks . x
46 www . intelligentcxo . com