INDUSTRY UNLOCKED astronauts , parents of young athletes , those who are taking up fitness for the first time and want a plan that will work as personalised to them and those who are already into fitness but have hit a brick wall or want more information .
How did you select the technologies for both the kit and mobile app ?
The Bio-Synergy DNA kit and app have been developed with a laser-like focus on providing information , actionable insights and guidance that is practical and can be adopted by anyone of any age or level of fitness to help them achieve their goals and to measure them not only through physical changes but also through changes in their biological ageing which we measure using epigenetics .
We have also taken a polygenetic approach to analysis to increase accuracy and work with globally recognised leaders in lab analysis to ensure the security and accuracy of the reports . The app itself provides a seamless experience and is user-friendly and syncs with other wearable devices to provide lifestyle analysis and even an air quality score .
How have you ensured your customer experience evolves with the latest technologies ?
The Bio-Synergy app is being constantly updated and we do not charge for this , so one recent update has been the ability to book a DNA coach and to have the data from your favourite wearables / tech accessible in the app so that rather than having multiple apps open such as your smart watch , ring , water bottle etc . you can now access it all in one place .
What advancements should we expect to see in the DNA well-being space in the next few years ?
We believe that it will be the integration into your grocery shopping and the creation of more personalised services . x
Daniel Herman , Founder and CEO of Bio-Synergy
www . intelligentcxo . com
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