FEATURE
THE SUNK COST FALLACY IS A NATURAL TENDENCY TO CONTINUE IMPLEMENTING A STRATEGY BECAUSE AN ORGANISATION HAS INVESTED IN IT , EVEN WHEN IT ’ S CLEAR THAT ABANDONING IT AND TAKING A DIFFERENT COURSE WOULD BE MORE BENEFICIAL . looking to digitally transform their telco business or business area .
The truth is that sunk cost fallacy is part of human nature . But just because it ’ s natural , doesn ’ t mean it ’ s the right thing to do . Changing course when a better option appears is the key to success . And for Digital Transformation and new technology adoption , this involves admitting when you ’ re out of your depth in-house and partnering with an expert to guide you to success . x sits on top of it as an additional layer and makes sense of the chaos below . Mobilise ’ s orchestration layer , which is part of its HERO platform , does exactly this .
HERO is a flexible plug-and-play digital BSS platform that can be integrated into any system to offer a seamless , fully digital interface .
Sam Dunscombe , Head of Growth , Mobilise
Mobilise leads by example , by recognising when some functionalities fall outside of its realm of expertise . It partners with experts in know your customer ( KYC ), billing and rating , Subscription Manager Data Preparation + ( SM-DP +) to bring a fully digital , agile and quality service to customers
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