FINAL WORD
WHEN COMBINED WITH THE IMMERSIVE , AI CAN HELP CREATE SOMETHING TRULY UNFORGETTABLE . consumers to experience a test drive of its XC90 SUV on their phone . While BT has launched Immersive Spaces for business and public sector organisations , a 5G-enabled solution that simulates real-life situations to improve business learning and development . The interactive space includes a library of more than 3,000 virtual scenarios , real-life environments , games and training experiences .
All of these experiences have been designed to get customers to interact directly with the brand and to leave a lasting impression . They are creative , engaging and exciting and will no doubt be memorable for those who use them .
AI , the secret to immersive technologies
As mentioned , these experiences are not easy to create . Fortunately , we are entering an era where advanced technologies such as AI , Machine Learning ( ML ) and automation can play an instrumental role in their creation . By tapping into the potential of these intelligent solutions , marketers can develop strategies to create immersive , interactive and personalised content on a whole new level – and use it to dramatically increase customer engagement .
These technological solutions can be used to analyse vast amounts of data and make intelligent predictions about user behaviour , helping to accurately recognise and interpret physical environments and even allow for immersive experiences to respond and react to the user in real-time . This means these experiences won ’ t just engage with the customer , they have the potential to be increasingly relevant and hyper-personalised .
Ultimately , AI is a powerful tool that businesses can use to streamline creative excellence , increase efficiency and reduce time constraints . According to Scott Mager , CMO at Deloitte : “ It ’ s [ AI ] a creative renaissance ; it puts creativity in more people ’ s hands , and I think we ’ re going to get more interesting content that ’ s [ currently ] locked in people ’ s heads .”
When combined with the immersive , AI can help create something truly unforgettable .
Pushing the boundaries of AI-driven immersive experiences
In conclusion , AI and immersive technology is creating new and exciting opportunities for marketers to reach customers in memorable ways . It is now more important than ever for brands to prepare themselves and think about utilising the capabilities of AI to make their personalisation strategy more efficient .
Brands should think about their investment in these two emerging technologies as a long-term business strategy , rather than just a one-off marketing activation . Implementing AI and immersive technology will add a more tangible , engaging aspect to their offerings that will resonate with new and pre-existing consumers and leave them with a lasting impression . x
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