FINAL WORD

Consumers ’ attention spans are dwindling . According to one set of research , it is now shorter than a goldfish ’ s . Which is why marketers need to take a fresh look at how to capture an audience ’ s attention . Jessica Jacobs , Group Chief Customer & Partnerships Officer at Incubeta , believes the solution lies in immersive PR , using the added power of AI . She explains why immersive experiences are essential for engagement .

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