AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

The global AI in fashion market , valued at US $ 637.875 million in 2021 , is experiencing rapid growth , transforming the fashion industry in various ways . From personalised recommendations to efficient inventory management , AI is revolutionising how fashion brands operate and interact with customers .

The fashion industry , one of the world ' s fastest-growing markets , caters to diverse customer segments with varying fashion preferences . Integrating AI into the fashion market has become essential for optimising sales , predicting trends , developing new products and enhancing customer service . AI enables fashion brands to make datadriven decisions and empowers customers to make informed choices . enhancing the customer experience and attracting a wider audience .

However , challenges persist in AI ' s creativity , particularly in the creation and manufacturing of fashion designs , as brands value uniqueness and exclusivity in their creations .

Recent market developments :

• Beunique ' s skin diagnosis AI : In February 2023 , Beunique Integrated Global Concept introduced an AI application that diagnoses users ' skin conditions to identify potential allergies . Verified by dermatologists , this feature prevents customers from purchasing allergenic fabrics .

• Zero10 ' s AR application : In November 2022 , Zero10 launched an Augmented Reality ( AR ) application allowing users to virtually try on outfits and create digital wardrobes . In February 2023 , the company expanded this application , enabling users to create and sell their digital fashion designs , democratising fashion creation .

North America dominates the market :

North America holds a substantial share in the AI in fashion market , driven by a robust ecosystem of software and technology companies offering AI solutions .

Prominent players include Microsoft , Amazon Web Services , IBM and others . These companies collaborate with fashion brands to digitalise and optimise business operations through AI technology .

The AI in fashion market ' s transformative impact continues to reshape the fashion industry , enhancing customer experiences and optimising operations . As AI-driven innovations proliferate , the market is poised for further growth . x

Key market drivers :

1 . Reduction of browsing time : With a vast array of products , browsing through garments can be timeconsuming . AI addresses this challenge by understanding customer styles and preferences , suggesting garments that align with their history and browsing behaviour . Leading brands like Amazon and Ajio utilise AI to provide tailored product recommendations .

2 . Visual search feature : E-commerce sites are incorporating visual search capabilities , allowing customers to find garments that match uploaded images . This feature caters to users who prefer images over text ,

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