REGIONAL ROUND-UP
AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA
ONE IN FOUR BRITS WORK REMOTELY FROM A COFFEE SHOP AT LEAST ONCE A WEEK
Working latte again ? Brits are treating coffee shops as their second office , with one in four ( 23 %) working from them at least once a week , research by comparison site , Broadband Genie reveals .
With 33 million people employed in the UK , that means over seven million workers are regularly choosing a café over their home or office to get the job done .
When it comes to mixing the daily grind with their daily brew , three in five ( 60 %) coffee shop-loving remote workers named Costa Coffee as a favourite place to work , ahead of Starbucks ( 38 %) and Caffè Nero ( 26 %).
The UK is Europe ’ s largest market for coffee shop outlets and the average Brit spends over £ 700 a year in them – double the typical annual broadband bill .
The most common reason given for working in a coffee shop is to be around other people ( 34 %), while a quarter claim it improves their productivity ( 27 %).
With more flexible attitudes to employment , 44 % of UK workers now do their jobs fully or partly from home , and Britain was recently found to be the working from home capital of Europe .
One in seven workers ( 16 %) say they pick a coffee shop to work from as they prefer its atmosphere to their office . Meanwhile , 15 % say that they work in a café to try and save money on their energy bill . While a few hours working from a café is a preference for some workers , for others it can be a necessity due to issues with their broadband .
Three in five consumers ( 60 %) have suffered a broadband outage at home in the last year , and a quarter ( 25 %) say disruptions to their Internet service have prevented them from being able to do their job .
In the wake of recent high profile outages for Virgin Media and Sky , broadband provider problems were reported as the biggest cause of lost connections , affecting one in four ( 25 %) households .
Alex Tofts , broadband expert at Broadband Genie , said : “ The last few years have seen a huge shake-up in the ways we work . Remote roles , initially forced by the pandemic , have now evolved to become flexible jobs where people divide their working week between the office and their home .
“ Our research shows that many hybrid workers are also now adding their favourite coffee shop into the mix . The change of scenery can be particularly tempting if you ’ re not a fan of your home setup or frustrated by misfiring Wi-Fi .
“ Yet , with the average latte setting you back £ 3.25 , the cost of days in a coffee shop can quickly add up .” x
www . intelligentcxo . com
59