REGIONAL ROUND-UP
AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA
REIMAGINING THE DIGITAL FUTURE OF SOUTH AFRICA WITH REDINGTON
Redington , a leading technology integrator and innovation powerhouse , is thrilled to announce its strategic expansion to the South African market . This move signifies a milestone in the company ’ s growth journey , allowing it to bring its expertise and cutting edge technology solutions and services portfolio to the vibrant South African partner community .
South Africa is known for being advanced , diversified and a productive economy and it presents a prime opportunity for Redington to showcase its commitment to delivering great value .
By entering this new territory , Redington aims to not only meet the demands of this unique market , but also to exceed expectations through its high-quality technology portfolios from global brands and customer-centric approach with tailored services .
Redington presently boasts collaborations with more than 15 global brands for the
South African market alone , and with this expansion the company will aim to offer even more in depth and dedicated support . The company has made incountry investments with as many as four support offices , offering services across Durban , Cape Town , Port Elizabeth and Johannesburg .
With the digital aggregator ’ s presence in the South African market , partners and customers can leverage Redington ’ s award-winning Managed Security Services Provider brand , DigiGlass , and gain access to robust cybersecurity services and solutions . Redington will also offer its inhouse consulting capabilities for IoT , Big Data , cloud computing and so on , for the new market . Channel partners can not only optimise digital go-to-market strategies with Redington ’ s e-commerce engine , but also seize opportunities with the company ’ s services arm , Ensure Services , and its endto-end logistics division , ProConnect .
Viswanath Pallasena , Chief Executive Officer , Redington Middle East and Africa , said : " We are excited to embark on this new chapter as we expand our footprint into the South African market . Our team has worked tirelessly to prepare for this expansion , and we are confident that our offerings will resonate with the needs of the market ’ s consumers and diverse channel partner ecosystem . Our in-country investments reflect our commitment to not only the expansion of our business , but also the empowerment of the local economy . We look forward to establishing strong relationships within the community and contributing to the growth and development of the region ."
As one of the top 10 distributors worldwide , Redington ' s mission is clear : to empower businesses with cutting edge technologies via its extensive channel network , paving the way for a digital tomorrow .
With a proven track record of 30 years across various geographies , including the Middle East and Africa region , the company is well-positioned to make a lasting impact on the South African market and elevate industry standards .
This expansion aligns seamlessly with Redington ’ s overarching vision of bridging technology friction – the gap between innovation and technology adoption , and it further solidifies the company ' s commitment to diversifying its reach while upholding its core values .
“ Redington remains committed to fostering economic growth , creating job opportunities and contributing positively to the local community in South Africa ,” added Pallasena . x www . intelligentcxo . com
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