EDITOR ’ S QUESTION
With so many social media channels to choose from it ’ s hard to know which ones are best to join , and when you do , how best to use them . This is particularly so for business leaders and senior managers who want to build relationships with potential new clients and industry peers , who want to engage with employees and who want to build their personal brand .
Social media has been around for years , so why is this nut still so hard to crack ?
As one of the oldest social media platforms and with almost one billion users , LinkedIn has become the world ’ s largest online business network . It still remains the place to be for all business professionals , and for those who have got it right , it has created global business influencers , such as Gary Vaynerchuk and Stephen Bartlett .
But , social media is so much more than becoming a LinkedIn star , it ’ s about communication , engagement and relationship building . It ’ s about showcasing your personality , your views and your vision / values as a leader . Here are a few ways you can look to do this across a range of social media platforms , not just LinkedIn , but TikTok and Instagram , too .
Share best practice
Use social media platforms to share best practice in your industry and to drive open conversations about difficult topics . Bringing peers together to share their experiences – the challenges , the pitfalls and the opportunities – helps entire industries to learn , develop and grow for the better . networking event . I always find I get more engagement with my posts when I share these types of images . This is also true of personal posts about myself or my teams . They tend to get the most interaction . People buy from people and invest in people , of course . Appearing more human is now so much more important , than just reposting a piece of industry news from a client .
Employee engagement
Employee engagement isn ’ t all about net promoter scores and surveys , it ' s also about giving thanks and shouting out about the great work your team is doing . You need to be mindful about connecting with employees on social media , but in a public forum , it ’ s good to showcase your people and the work they do .
News and views
Sharing news that will engage your followers is always a good thing , but what is better is sharing your views and experiences too . Bringing to life how something has impacted you , your business , your employees .
Bring company updates to life
As the leader of a business , there is almost no better person to share news about your organisation . Using social media to explain why you have made certain decisions , how they underpin performance and how they are driving strategy are important . It ’ s also important to do this with personality , allowing your passion and drive to shine through .
Show , don ’ t tell
I always try to use photos of myself , my team , clients , or capture the reception room at a
DAMON ANDERSON , UK MANAGING DIRECTOR , EMPLOYMENT HERO
22 www . intelligentcxo . com