Intelligent CXO Issue 30 | Page 12

LATEST INTELLIGENCE

DATA PROTECTION TRENDS REPORT 2023

PRESENTED BY

I

Introduction
In late 2022 , an independent research firm completed their survey of 4,200 unbiased IT leaders and implementers on a variety of data protection drivers , challenges and strategies . This broad-based market study on unbiased organizations across 28 countries is conducted annually on Veeam ’ s behalf to understand how the data protection market continues to evolve , so that Veeam can ensure product strategies and market initiatives align with where the market is going .
The global data protection market continues to grow , with respondents revealing that their data protection budgets will increase by 6.5 % for 2023 . That is notably larger than expected when compared to how Gartner * predicted a 5.1 % increase in overall IT budgets and the IDC ** predicted a 5.2 % increase in overall IT spending .
Of the 2,100 respondents answering budget questions in this survey , 85 % of organizations worldwide expect to increase their data protection budget , while 7 % will remain flat and 9 % will decrease their budgets . Of those increasing their budgets , they will do so by 8.3 % above their 2022 data protection spending .
This report is presented in three sections :
1.0 MACRO TRENDS IN DATA PROTECTION 2.0 CYBERATTACKS AND OTHER OUTAGES 3.0 CLOUD CONSIDERATIONS x
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