Intelligent CXO Issue 03 | Page 14

TECH TRENDS

Your business may not exist if you are not in the cloud

A holistic cloud strategy is now a fundamental component of business strategy . Leaders ultimately need to understand how to leverage the latest technology innovations in the cloud to deliver on their business strategy and objectives . Mick McNeil , VP of Business Development , Leading Microsoft Business for Logicalis , an international solutions provider of digital services , explains why cloud transformation is so important for businesses .

Leaders around the globe are realising : “ I won ’ t exist if I am not in the cloud .” A stark reality , but one realised by many leaders , as Satya Nadella shared in his interview with Morgan Stanley . It ’ s a lesson that may have been learnt given time , but one that ’ s been accelerated by the pandemic .

The critical question , “ Will my business continue to exist ?” ultimately comes down to two things :
1 . Competitiveness : Is your workforce productive and collaborative ? Do you leverage your data to enhance customer service and acquire new customers ? Have you optimised your operations for cost and efficiency ?
2 . Resilience : Is your business able to respond to market pressures and opportunities with agility ? Do you consider your organisation secure against rising threats ?
Mick McNeil , VP of Business Development ,
Leading Microsoft Business for Logicalis
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