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I BELIEVE THE DIFFERENCE BETWEEN A SUCCESSFUL PERSON AND AN UNSUCCESSFUL PERSON COMES DOWN TO HOW THEY PRIORITISE THEIR TIME . potential of candidates and map out our plans to help them grow .
We work with our people and help them to improve and gain new skills . Some of these employees have told me they learned more in one year at ROI Hunter than in three years at any other company .
What do you currently identify as the major areas of investment in your industry ?
CMOs were once solely responsible for how their organisation spent its advertising budget to reach new customers online . The role was challenging , but they didn ’ t need to spin several plates . Now , with consumers cutting back on purchases and privacy regulations evolving , it ’ s a juggling act to achieve greater profitability . Retailers therefore are looking to invest in solutions that lead to a healthy balance sheet , and our focus is on helping them leverage product data to focus budgetary resources on their best products in real-time .
If you could go back and change one career decision , what would it be ?
Before I started my programme at Harvard Business School , I was focused too much on firefighting issues while managing a lot of big business decisions in my own bubble . What I should have done earlier was invite people to challenge me on my established ideas .
Since we ’ ve adopted this new culture , giving everyone a voice has helped spark innovation . It ’ s really important that feedback can be given to help me improve as a CEO and help others develop .
What advice would you offer somebody aspiring to obtain a C-level position in your industry ?
The best leaders admit to their own mistakes and must lead with honesty and self reflection in order to improve . Any founder or leader of a company in this industry can ’ t be successful without people that they genuinely trust working with them in their team .
I think I ’ ve previously underestimated how important it is for everybody in an organisation to work on meaningful projects to inspire and help them develop in their roles .
What behaviour or personality trait do you most attribute your success to and why ?
A key driver for success has been insight . Specifically , insight into the retail sector from our customers and colleagues that has made me believe that I can offer something new and unique . It gradually became clear to me that product data can influence the retail sector at large , the oldest industry in the world . Our clients are now hugely benefitting from technology that is focused on this data .
I would attribute my success , and the success of everyone at ROI Hunter , on our eagerness to learn and improve .
What ’ s your go-to productivity trick ?
Prioritisation . I believe the difference between a successful person and an unsuccessful person comes down to how they prioritise their time . I try to be very thoughtful in how I plan out my days ; each morning I think through the most important things I should prioritise in order to achieve my long-term goals . The trick is to prioritise the longterm goals over the short-term ones .
What changes to your job role have you seen in the last year and how do you see these developing in the next 12 months ?
Over time , I have realised that a key part of my role is to coach others and inspire . We ’ re all continuously learning , and it has become really important for me to take these learnings and pass them on to those around me . I think this will only continue to develop over the next 12 months and beyond , and this is where I want to spend the majority of my time . x
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