FEATURE
Trust is the cornerstone of future growth
Owolabi says a big part of the solution lies in building trust throughout the entire e-commerce ecosystem .
“ The work already done by the industry players , such as banks , merchants and payment service providers , is helping educate customers on risks and how to avoid them . This should continue and could even increase . But it is also up to merchants to choose payment partners that have the long-term industry reputation , backed by the technical credentials , that they can trust to keep them and their customers safe . The travel and tourism industry is one sector that has largely succeeded in this regard ,” he said .
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