Intelligent CXO Issue 27 | Page 23

EDITOR ’ S QUESTION

BEN ELMS , CRO , EXPEREO

On the other hand , digital-born businesses are more likely to be afflicted by challenges relating to talent acquisition , retention and maturity . The most significant inhibitor to growth initiatives for all businesses , however , comes down to its culture and growth mindset .

Growth is the ultimate ambition for the majority of businesses , but all too often they aren ’ t equipped to scale alongside it appropriately .

Regardless of company size , hitting a period of accelerated growth – whether through a merger , acquisition or market shift – can place significant pressure on the overall infrastructure of the business .
Without the right technology , network connectivity , talent or culture in place required to facilitate fast growth , a business will inevitably be afflicted by diminished productivity and stagnating performance – in terms of revenue and sales – which , in turn , impacts employee , customer and investor satisfaction .
The biggest obstacle typically facing traditional organisations comes down to its technology infrastructure . In fact , our recent research of over 650 CIOs in global enterprises across Europe , US and APAC showed that over a third of businesses ’ growth ambitions are constrained by legacy connectivity and management systems . As a result , 51 % have secured increased technology budgets specifically to deliver growth and overcome existing challenges over the next four months . Balancing security posture alongside growth is particularly important considering the vast cyberthreat landscape facing businesses , and it was positive to see that security is a priority area for investment for 61 % of CIOs .
Ultimately , the most valuable way a business can incubate a growth mindset is through its people . Building a workforce that is agile and adaptable to change is imperative from a practical perspective , but at the same time , nurturing the right attitudes towards growth among staff is key to creating an ambitious company culture that is committed to business growth objectives .
This is easier said than done . We are currently afflicted with a skills shortage , and finding the right staff to support your growth initiatives can feel impossible . If left unresolved , existing staff will feel overworked and unhappy , and an organisation is at risk of leaving skills gaps in its workforce .
Organisations must understand how to build a culture designed to not only attract the right talent but keep it . In the modern working world , salary is no longer the biggest motivation for staff . Instead , professionals want to work somewhere where they feel valued and have a key role to play . Likewise , a company ’ s ESG stance is a significant motivator for attracting talent , regardless of the business ’ s brand power or scale . It is therefore essential for businesses to build a transparent , collaborative and modern operation , where everyone is aligned with its values and ready to grow . x
OVER A THIRD OF BUSINESSES ’ GROWTH AMBITIONS ARE CONSTRAINED BY LEGACY CONNECTIVITY AND MANAGEMENT SYSTEMS .
www . intelligentcxo . com
23