EDITOR ’ S QUESTION
BUKKI ADEDAPO , UK COUNTRY MANAGER , FIVERR
An ambitious growth trajectory isn ’ t something that companies should shy away from . If anything , it ’ s a huge factor in keeping organisations competitive in a rapidly evolving landscape .
Our recent Business Trends Index , a collection of trending searches for services on Fiverr ' s platform , revealed that in the past six months there have been large upticks in business naming services (+ 51 %) and website development (+ 92 %), suggesting that new businesses are still being founded in the UK .
This is despite the macro-economic challenges and the fact that , according to a Fiverr study , 92 % of UK start-ups and small businesses are fearful about the future of their business . This only increases the need for businesses to seek growth to get ahead of the competition .
Any level of growth can be risky , especially when undertaken in a short timeframe , but deploying the right tactics and leveraging the right talent will help differentiate businesses and alleviate the risk .
Demand for these dispersed teams has increased exponentially in the past couple of years , which is why earlier this year we launched Project Partner – a solution that bridges all communication between freelancers and the customer , ensuring project delivery ontime and on-budget .
Overall , rapid growth can be risky , but leveraging freelance talent can help level out the risk . There ’ s less long-term commitment , and it ’ s a lot more targeted given you ’ re working with people based on specific project needs , while businesses are also able to explore new trends such as AI with real experts in the field .
IT ’ S A HUGE FACTOR IN KEEPING ORGANISATIONS COMPETITIVE IN A RAPIDLY EVOLVING LANDSCAPE .
Having the right expertise is essential . More established businesses are already turning to freelancers to pursue large projects when teams are leaner .
Businesses are able to leverage global talent , beyond their core in-house team to outsource the skills needed for individual growth projects – all without drastically disrupting cash flow . There ’ s a myriad of freelance talent that is accessible .
Fiverr ’ s recent research found that side hustle culture is more prominent than ever , with 47 % stating they no longer trust full time employment , and over half ( 57 %) of UK workers laid off since December 2022 are now exploring alternatives to full time work .
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