AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

& M US is helping garments gain a second life with its very first resale business model in the country , through thredUP ' s Resale-as-a-Service ( RaaS ). H & M Pre-Loved offers customers an easy way to find the perfect secondhand pieces for their wardrobe , ready to be loved again and again . The new shop also continues the retailer ' s sustainability mission of establishing circular business models for itself and its customers .

WE NEED TO TAKE RESPONSIBILITY FOR THE IMPACT FASHION HAS ON THE CLIMATE AND THE ENVIRONMENT .

" With our new H & M Pre-Loved resale shop powered by thredUP ' s RaaS , we ' re ensuring customers can find the largest amount of stylish , preloved H & M pieces ever to give them a second life ," said Abigail Kammerzell , Head of Sustainability , H & M North America . including & Denim , Sport , Ladies , Divided and Kids . Probably most exciting to fans of the brand will be the Collabs sub-shop , featuring pieces from the retailer ' s many celebrated collaborations and guest designer lines from years past .

" We ' re thrilled that H & M has chosen to partner with thredUP to debut their first resale programme in the US , building on its global momentum investing in new circular business models ," said James Reinhart , CEO and Co-founder of thredUP . " As one of the largest retailers in the world , H & M ' s impact potential is tremendous and we are pleased that thredUP ' s Resale-as-a-Service is powering a scalable resale programme to reach H & M ' s customers in a new and sustainable way ."

H & M believes new ways of doing business need to be developed and implemented to make sure products are used more and for longer . Traditionally , fashion has followed a linear business model – take , make , discard . Circular business models , such as H & M Pre-Loved powered by thredUP ' s Resaleas-a-Service , the brand ' s garment collecting programme enacted in 2013 , as well as H & M Take Care – a digital hub at hm . com where customers can get tips and tricks on how to prolong and take care of their fashion , break this chain to keep garments in use longer and to make sure those valuable resources are being maximised . x

" We need to take responsibility for the impact fashion has on the climate and the environment . Circular business models can help us reduce and limit this negative impact while continuing to deliver fashion and style for our customers . With the launch of our first resale model in the US market , we ' re taking the next big step in that direction ."

Customers can access the H & M Pre- Loved shop at hm . thredup . com . Garments are organised into several smaller sub-shops of familiar H & M concepts

62 www . intelligentcxo . com