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Nearly half of UK businesses are embarrassed by their website
Storyblok , a content management system ( CMS ) category leader that empowers both developers and content teams to create better content experiences across all digital channels , has announced research which reveals UK companies are losing a considerable sum of money each year due to poor website experience , despite spending a substantial amount on marketing technology .
Five hundred business leaders at midsized e-commerce companies in the US and Europe were asked a range of questions about their company ’ s website performance and associated costs . Surprisingly , 47 % of UK businesses said their website had recently embarrassed them in front of a key stakeholder or customer , however , 90 % said their website met all or most of their expectations .
Nearly every business ( 92 %) thinks their website ’ s poor user experience is costing them sales , with 9 % estimating this sum exceeds £ 100,000 per year . Storyblok ’ s recent survey of 6,000 consumers in the US and Europe echoed these findings , with 60 % of consumers stating they abandon an average of five purchases a year due to poor user experience on websites .
Despite these findings , spending on marketing technology and satisfaction with the results remains very high – businesses invested , on average , £ 336,500 over the past five years , with 25 % spending more than £ 500,000 . Only 9 % of businesses think they receive a poor ROI on their marketing technology spend .
Dominik Angerer , CEO and Co-founder of Storyblok , said : “ At first , these results look completely contradictory . On one hand , businesses believe their websites are costly embarrassments , on the other hand , they are seemingly satisfied with their performance . The answer is that expectations are too low .
“ Many businesses believe that marketing technology is inherently very expensive and is difficult and time-consuming to get right . This is no longer the case .
" A modern wave of API-first , best-ofbreed technology is currently disrupting the industry , making the MarTech stack not only more cost-effective , but also more user-friendly for the teams working with it – developers and marketers . Business leaders no longer have to accept ‘ webarrassment ’ as the standard .”
Storyblok ’ s research also revealed that in addition to lost sales , companies are spending a significant amount of time on maintenance and fixing errors on their websites . Each week , on average , three and a half hours are lost to these tasks . x
MANY BUSINESSES BELIEVE THAT MARKETING TECHNOLOGY IS INHERENTLY VERY EXPENSIVE AND IS DIFFICULT AND TIME-CONSUMING TO GET RIGHT . www . intelligentcxo . com
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