BUSINESS PROFILE
I ’ D DESCRIBE QUMIND ’ S MAIN GOAL AS ENABLING CORPORATES TO GET CLOSER TO CUSTOMERS TO SPARK OPPORTUNITY AND UNDERSTAND THE HUMAN BEING BEHIND THE CUSTOMER .
something that I wanted to do in the long-term .
At the time , I was taking evening classes in marketing at the University of Westminster , and I happened to be studying with someone who worked at Kantar . He was moving on to a new role and needed a replacement , and asked if I would be interested , which I was and I joined Kantar shortly after . So , I would say I ‘ fell into ’ market research ! Prior to joining Kantar , I didn ’ t know much about market research but the data analysis elements , the ability to build relationships with clients and the fact that it is a relatively stable industry all ticked the boxes of what I was looking for in a long-term career . I spent several years at Kantar , before moving on to launching QuMind .
How do you equip your staff with skills and knowledge ?
Our pillars for growth align with career development so that all employees are empowered in our vision , purpose and goals as a company – essentially ensuring everyone is travelling in the same direction . At a personal level , we nurture talent in their current roles and outline what skills are needed to get to the next stage of their career . We provide formal training but also see real value in learning on the job , so a huge chunk of our approach to upskilling staff is in the day-to-day responsibilities of the role itself by providing continuous feedback .
How do you work with other executives within the C-suite to make sure your voice is heard ?
Our senior leadership team meets monthly to discuss wider company goals , but also know that it ’ s important for us to communicate frequently . We have a weekly meeting that is used for checking in on objectives and sharing ideas on how to improve QuMind . Yes , it is important that my voice is heard , but it is equally important to bounce ideas off one another and create a business that encourages open communication .
How do you ensure different teams in your organisation work together ?
Like most businesses , we use messaging apps like Slack , to keep everyone in the loop . On a Monday morning , we have an all company meeting to catch-up with each other and set out priorities for the week , so we all have a sense of what each member of staff has planned for the days ahead . It ’ s important to recognise the hard work of all our staff , so at the end of the week we have a shout-out , where each employee highlights the great work of another . It ’ s just a great way of showing the power of collaboration , and how we can all work together to grow QuMind and create better outcomes for our business and our customers . x
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