TECH TRENDS movements , comparing its growth from the start of 2022 to its close , showcasing which areas are on an upward trend for 2023 .
1 . White label SaaS + 614 %
White label SaaS platforms allow businesses to purchase software and rebrand it as their own . It ’ s an elegant no-code solution for companies that are keen to enter the software market but lack the resources needed to do so .
White label SaaS has seen a staggering 614 % growth in search volume since the start of 2022 , and it ’ s a trend we expect to enjoy further growth in the SaaS market in 2023 .
2 . PaaS ( Platform-as-a-Service ) + 95 %
PaaS providers offer a complete development and deployment environment , all accessible via the cloud . Through these services , clients can develop , run and manage business applications without the hassle of maintaining the complex infrastructure associated with software development .
According to our research , searches for the phrase ‘ PaaS providers ’ have increased by 95 %. It ’ s expected that PaaS will grow over the next year , as businesses increasingly shift their focus from management to innovation .
3 . No-code SaaS + 93 %
The popularity of nocode and low-code tools is showing little sign of slowing down – our research shows a 93 % increase in search volume since 2022 commenced . Thanks to no-code SaaS solutions , practically anyone can build a website , open an e-commerce store or manage recurring payments via automation .
The simplicity of no-code platforms is evident in Chargebees ' service . People and businesses can easily set up reporting functionalities and payment gateways without needing any coding experience , making it easier to start an online business . This accessibility is a key benefit of no-code platforms .
4 . Customer churn / retention tools + 81 %
Subscription-based business models remain popular with consumers – a sector where customer retention is essential . Little wonder then , why the customer retention tools trend is
THANKS TO NO-CODE SAAS SOLUTIONS , PRACTICALLY ANYONE CAN BUILD A WEBSITE , OPEN AN E-COMMERCE STORE OR MANAGE RECURRING PAYMENTS VIA AUTOMATION .
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