BUSINESS STRATEGY to being what they consider a better version of themselves in the Metaverse . While half of consumers ( 50 %) want their Metaverse avatar to look like them , nearly two in five ( 38 %) would create an avatar that looked like them with a few ‘ improved physical features ’. Those who plan to enhance their avatar say they ’ re uncomfortable sharing their true identity ( 35 %) and don ’ t want to be stereotyped in the Metaverse ( 25 %), making it imperative for brands to create diverse , inclusive experiences that encourage avatars of all walks of the Metaverse to engage .
• Community and connections : Beyond using the Metaverse to shop and test a product or service , the concept of community excites consumers . They ’ re eager to meet new friends ( 79 %), spend time with friends and family ( 79 %), learn about new cultures ( 87 %) and even make a love connection ( 54 %). Nearly two in five consumers ( 38 %) say they ’ d be more encouraged to participate in a brand ’ s experience if they were able to join and connect with a community of ‘ like-minded people ’ who were just as passionate about the products , services and brand as they are . Creating a sense of community , connection and belonging is key for brands which are building in the Metaverse . x
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