BUSINESS STRATEGY
Sitecore report shows consumers expect to engage brands in new virtual environments
A new report from Sitecore has revealed how US consumers will shop , share and engage with brands in virtual environments such as the Metaverse . The report showed that consumer interest in the Metaverse is growing and four in five consumers polled expect to spend more time in the Metaverse than other social media apps .
Although the technology is still evolving , the Metaverse is a new frontier for marketers , and recent data shows consumers are eagerly anticipating brands ’ entry into virtual environments .
According to the 2022 Perceptions of the Metaverse report released from Sitecore , a global leader in end-to-end digital experience software , nearly half of all US consumers ( 42 %) say they ’ re Metaverse enthusiasts and when it comes to experiencing these digital environments , they ’ re most excited about the opportunity to attend virtual events , pursue thrill seeking adventures , tour homes , try on clothes , buy cars and explore places before travelling to them .
With a bucket list this extensive , it ’ s no surprise that four in five consumers ( 79 %) polled expect to www . intelligentcxo . com
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