Intelligent CXO Issue 20 | Page 38

INDUSTRY UNLOCKED
HOSTING IS AN ECONOMIC LIFELINE FOR MANY EVERYDAY EUROPEANS THAT HELPS THEM AFFORD RISING INFLATION AND LIVING COSTS – BUT BURDENSOME LOCAL RULES MEAN MANY OTHERS ARE SHUT OUT FROM THE OPPORTUNITY .
renting their homes on Airbnb . The vast majority of EU hosts have just one listing and many are located outside of urban centres which helps spread tourism benefits to local families and communities .
Based on a survey of EU hosts , nearly one in five said they or someone in their household work in either education or healthcare .
More than half who self-report their gender are women , over a half are in full or part-time employment and over a quarter are retirees .
Georgina Browes , Head of EU Policy at Airbnb , said :
“ Hosting is an economic lifeline for many everyday Europeans that helps them afford rising inflation and living costs – but burdensome local rules mean many others are shut out from the opportunity .
“ We hope the EU will use the forthcoming short term rental ( STR ) initiative to help give more EU citizens the option to share their homes to boost their income , while giving governments the tools they need to clamp down on speculators and over tourism .”
Fragmented rules that are often designed with large-scale tourism operators in mind mean many EU citizens are not able to share their homes .
The European Commission is working on new harmonised EU-wide rules , and Airbnb put forward its vision on how to unlock the benefits of hosting for millions of everyday Europeans called The EU Host Action Plan .
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