BUSINESS STRATEGY determine whether people see the whole video through ! So , focus on creating a snappy and catchy intro . You can create curiosity by posing a question or statement i . e . " You ' re never going to believe what happens next ", or summarise the video in the first couple of seconds i . e . “ This is how you . . .”
Choose the homemade approach over glossy productions
The great thing about TikTok is that you don ’ t need a professional production team to achieve success . Content that is authentic and has a ‘ homemade ’ quality resonates more on the platform , so be creative and experiment . Don ’ t create glossy sales pitches as they are a real turnoff on the platform .
Consistency – don ’ t give up
Content and trends are something that changes daily on TikTok . Therefore , it ’ s important to share a lot of content regularly . To create the greatest organic growth , share videos two to three times a day , about five to six times a week . Stay consistent and eventually TikTok will recognise you as a regular . You only need one semi-viral video to grow your following base relatively quickly , so it ’ s worth the effort ! x
Klaus Vemmer , CMO at SproutWorld www . intelligentcxo . com
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