BUSINESS STRATEGY
How to make your business go viral on TikTok
TikTok is not just for lip-syncing teenagers anymore and is an opportunity which businesses should not ignore . It is the fastest growing social media platform in the world and has become an important marketing channel for many brands , including SproutWorld , which sells the world ’ s first plantable pencils . Klaus Vemmer , CMO of SproutWorld , explains how businesses can use TikTok to their advantage .
With over one billion users , TikTok is the fastest growing social media platform in the world . And it isn ’ t just for lip-syncing teens anymore . It has become an important marketing channel for many brands , including ours , SproutWorld – the eco-friendly brand behind the world ’ s first plantable pencils and makeup liners , which debuted on the platform a mere two months ago . And in that time , it has proven to be a powerful marketing tool for creating genuine engagement , brand awareness and sales .
We managed to gain more than 100,000 followers and tens of millions of views with our posts featuring pencils that sprout into plants , flowers , herbs and even trees , in less than four weeks . Our most successful post generated 11.8 million www . intelligentcxo . com
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