Intelligent CXO Issue 19 | Page 7


23 % of UK consumers are confident that businesses can secure their private information

Less than a quarter ( 23 %) of UK consumers are confident that businesses can safely secure their personal identifiable information . That is according to research by ISACA who is calling on businesses to take better ownership in securing their customer data – or risk facing a customer retention crisis .

The research reveals almost three-quarters ( 71 %) of UK consumers believe there has been a significant increase in cybercrime . Consumer confidence in business data protection is therefore low – as 43 % of UK consumers think they could be the victim of cybercrime .
UK consumers are willing to explore doing business with other organisations in a bid to obtain greater security for their private information as 32 % report having severed ties with a company known to have experienced a breach .
“ Trust is a key differentiator for businesses when it comes to acquiring and retaining customers and we need novel approaches that combine cybersecurity with the adjacent domains of audit , risk , privacy and technology governance under a digital trust umbrella ,” said Chris Dimitriadis , Global Chief Strategy Officer , ISACA .
When asked how companies could improve their digital trust , 70 % of UK consumers believe that companies should be independently graded on data security practices and the scores shared with the public . In addition , 62 % of UK consumers would be more confident doing business with companies that hire certified cybersecurity professionals .

Lookout appoints Deborah Wolf as Chief Marketing Officer

Lookout , a leading provider of datacentric endpoint and cloud security solutions , has announced the appointment of marketing executive Deborah Wolf as its new Chief Marketing Officer ( CMO ).

Wolf will lead the global go-to-market functions for Lookout including revenue marketing , integrated campaigns , digital marketing , field and event marketing , product marketing , corporate communications and marketing operations , as well as its team of business development representatives .
Wolf ’ s hire comes at a pivotal time for the company as it accelerates its commitment to design and deliver digital security solutions for the intersection of enterprise and personal data .
Deborah Wolf , CMO , Lookout
“ I am pleased to welcome Wolf back to Lookout , particularly at this juncture of the company ’ s journey . She is one of those rare marketing executives who brings extensive business leadership , marketing acumen and data-driven insights to any role she takes on ,” said Jim Dolce , CEO , Lookout . limits . A corporate data breach one moment can disrupt an individual ’ s life the next and Lookout is at the forefront of addressing this monumental problem .”
Wolf added : “ The relationship between work and life has become irreversibly blurred and with that so has our data , as digital information moves without boundaries or
“ What an incredible time to be joining the company that ’ s delivering solutions that protect an individual or organisation ’ s data wherever and however it moves .”
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