Intelligent CXO Issue 19 | Page 60




Amazon has launched the Intellectual Property Accelerator ( IP Accelerator ) programme in the UAE , making it easier and more costeffective for small and medium-sized businesses ( SMBs ) to obtain trademarks , protect their brands and tackle infringing goods on Amazon . ae .

Available to any brand selling on Amazon . ae , IP Accelerator directly connects SMB owners in the UAE with a curated network of local law firms charging reduced , pre-negotiated rates on key services , giving SMBs access to expert legal and general IP advice that may otherwise be cost-prohibitive or hard to find . To date , participating law firms in the UAE are SABA IP and Cedar White Bradley ( CWB ).
Ronaldo Mouchawar , Vice President for Amazon Middle East and North Africa , said : “ At Amazon , we are committed to supporting sellers of all sizes , innovating and introducing new resources to help them confidently grow their business online and continue to connect with millions of customers . We are excited to launch the IP Accelerator programme , another tool that will help businesses save time and effort , as they safeguard their brands and gain customer trust . We are thrilled to launch this new programme as sellers prepare to delight customers during the end-of-year shopping season .”
The expansion of the IP Accelerator programme into the UAE will enable businesses to connect with law firms and file a trademark with the UAE ’ s Ministry of Economy , making it easier and more cost-effective for SMBs to obtain IP rights , protect their brands and tackle counterfeit goods .
The programme facilitates the process by working with lawyers who are skilled in drafting trademark applications and can help remove common obstacles that could otherwise further delay the issuance of a registration .
In addition to IP Accelerator , Amazon ’ s brand protection tools help businesses of all sizes protect their brand and IP even while their trademark application is pending .
Amazon ’ s Brand Registry is a free service that provides SMBs with powerful tools that help them manage and protect their brand and IP rights in Amazon stores . Participants benefit from Amazon ’ s automated , datadriven protections that proactively remove suspected infringing or inaccurate content as well as tools that enable brands to report suspected infringement .
Enrolment in Brand Registry also provides brands with greater influence over product information displayed on Amazon ’ s product detail pages to help customers make confident , informed purchasing decisions . x
60 www . intelligentcxo . com