Securing customer loyalty with email and data

As the pandemic finally dissipates , the next major challenge for securing customer loyalty will be helping consumers survive the biggest drop in living standards since the second world war . It has never been more important for brands to build warm and lasting relationships with customers which prevent them from jumping ship to a competitor which is perceived as lower cost or better value . This can be achieved with effective email and data management processes , which help organisations engage their customers by using tactics like relevant content , empathy and social positioning .