Intelligent CXO Issue 17 | Page 9


Bosses handled pandemic , but staff still quitting

More than seven of 10 employees ( 76 %) say they want their company to make work permanently flexible in terms of schedule and / or location . But their desire for work flexibility is being met with a conflicting message – employees report that their employer thinks they are more innovative and work harder on-site , according to a survey commissioned by Catalyst and CNBC , conducted by Harris Poll .

Half of employees intend to make a career change because of the COVID-19 pandemic . Of those who intend to make a career change , 41 % said they are seeking flexible and / or remote work , followed by 39 % who desire a raise and / or promotion and 33 % with an interest in changing industries .
The report , The Great Work / Life Divide : How Employee Desire for Flexibility and Concern from Companies Is Driving the Future of Work , shows that the ‘ Great Resignation ’ – the mass , voluntary exodus from the workforce – will continue if companies and managers don ’ t demonstrate more empathy or care and understanding for employees ’ concerns as well as life / work needs .
Lorraine Hariton , Catalyst President and CEO , said : “ The 9-to-5 , in-the-office paradigm is outdated and if you don ’ t respond to your employees ’ needs by offering flexible and remote-work options and by showing empathy , you are going to lose valuable talent and derail innovation .”

Google Cloud announces partnership with global retailer

Google Cloud has announced a new partnership with global fashion retailer , H & M Group . The alliance will see the Swedish multinational leverage Google Cloud ’ s extensive data analytics capabilities and secure , sustainable global infrastructure to further enhance its customer experience and supply chain enablement . product and advanced Artificial Intelligence ( AI ) and Machine Learning ( ML ) capabilities . This will also include the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store , online , its brands ecosystem and suppliers .

Google Cloud will collaborate with H & M Group to develop an enterprise data backbone including a core data platform , data
As the partnership develops , this will translate to increased optimisation of internal supply chains , as well as next-generation customer experiences across a variety of sales channels , from physical stores to e-commerce . What ’ s more , this partnership will enable further development of data science and AI capabilities throughout H & M Group ’ s business .
“ H & M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers ,” said Alan Boehme , Chief Technology Officer , H & M Group . “ We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech . Therefore , I ’ m happy to announce we ’ ve found a provider who matches our needs .”
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