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Ashish Sinha , Managing Director , Epsilon APAC & MEA , talks to us about his career journey , most memorable achievement and how he ’ s ensured diversity in the workplace .

Describe your current job role

In 2020 , we brought Epsilon to the APAC & MEA regions . My role is to inspire the market , business leaders and my people about the immense potential in this market to drive tech adoption that will benefit brands and consumers alike .

I lead the business in these regions , owning P & L responsibility and working closely with my team to grow and maintain the company ’ s customer base in these markets . As a people-centric organisation , I know that equipping our employees with the right tools and resources so that they set our customers up for success , even as they become trusted advisors is key to a win-win on all fronts . This includes being able to work with our clients to help them leverage the best of what our technology platforms offer , even as they strengthen their connections with their consumers , ensuring that the brand experience always exceeds expectations .

What would you describe as your most memorable achievement ? gender diversity being the more visible form of discrimination that needs to be addressed our most visible policies operate in this space , even as we ’ ve started building out for LGBTQ + success as well .

We ' ve implemented several initiatives with great success . Every time an employee successfully refers a woman candidate , we contribute to the continued education of a girl , thus driving cultural change in the organisation and grassroots change in the world outside . Our much-awarded return to work programme ‘ She Rises ’, celebrates the seamless integration of women coming back to the industry after a break – whether because of childcare , aged care or even travel , any person coming back to work returns an enriched individual and we are eager to benefit from that even as we help them realise their corporate dreams .

Under my watch , we ’ ve also ensured gender pay parity across the region . This is especially important as women are a viable and talented workforce who are important to the longevity and success of our business .

Making a tangible difference and seeing the benefits of a healthy gender diversity ratio come alive ! In many countries across the world , women do not enjoy the same privileges as men and this comes in the way of finding the right employees as well as growth opportunities .

At Epsilon , I have seen the gender ratio change from 24 % to 36 % in the last five years . We create a level playing field by driving an equitable work environment that helps everyone succeed , irrespective of gender or orientation . With

My continuing ambition is to raise the gender ratio to 50 – 50 , to better reflect the world outside , even as we all become aware that women make up half the world ’ s population of paying customers for our clients as well .

What style of management philosophy do you employ with your current position ?

I strongly believe in giving employees autonomy . My philosophy is to give employees broad goals www . intelligentcxo . com

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