Intelligent CXO Issue 13 | Page 35

BUSINESS PROFILE anywhere through an open commerce platform with the world ’ s largest local payment network .
Our ultimate goal is to allow this to happen anywhere – regardless of country , size of business , background – and give brands , distributors and merchants a single , trusted , decentralised platform on which to trade .
What kind of clients and markets do you serve ?
We ’ re focused on the B2B buying relationship between manufacturers , distributors and their local merchants and retailers . Many consumer products are sold this way , with less than 4 % of this commerce being carried out online .
We ’ re currently live across five markets : Argentina , Peru , Brazil , South Africa and Nigeria . We have half a million merchants registered to use our products and a further 1 million currently being onboarded . We have over 250 brands already live on our platform and we ’ re backed by one of the world ’ s largest payment networks , meaning we can cover circa 500 – 600 million merchants .
What ’ s the business ’ approach to management ?
We try to keep the entrepreneurship culture in the company . Even though we employ more than 80 people today , we try to maintain the start-up culture , especially in the local markets where we operate .
We try to attract talent who are ambitious and resourceful and make sure we give them space to contribute through their local understanding of the market to shape the global strategy of the company . www . intelligentcxo . com