FEATURE day or night . Telecom providers , as always , form the backbone of our global communications , but even they can diversify to provide a range of services for other globalising businesses .
Modern business challenges require modern metrics . With the right information at their fingertips , regional innovators can rise from the pandemic ashes stronger than ever .
Not only will they be more resilient when the next crisis comes along , but they will thrive in the interim through digital operating models that connect people , data and processes together in an experience ecosystem powered by real-time insights .
The experience economy was not created by invention . It emerged as a response to circumstances . A more demanding consumer base of digital natives ; a workforce comprised of those same consumers , who expect flexibility and empowerment ; and a pandemic that dialed these factors up to unprecedented intensity .
Mark Ackerman , Area VP , Middle East and Africa , ServiceNow
But make no mistake , regional businesses can meet these challenges by becoming more digital and allowing data to guide them to better experiences and more beneficial outcomes . x
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