Intelligent CXO Issue 11 | Page 3

EDITOR ’ S NOTE

Hello and welcome to the 11th edition of Intelligent CXO . I hope the last month has been good for you and that you enjoy this latest issue .

We put a strong focus on recruitment this month , starting with out cover story which features Bev White , CEO of Harvey Nash Group , a global recruitment consultancy and IT outsourcing service provider . White was recently identified as one of the most influential women in UK tech . She spoke to us about skills shortages in the tech sector , gender diversity and the future of the office , offering some insightful views for business leaders and recruitment teams .
E-commerce is another focal point this month , with businesses placing more importance on it and the customer experience as COVID-19 restrictions slowly start to lift around the world . On page 25 , Adrian Taylor , VP of EMEA at A10 Networks , explores how multi-cloud application delivery is impacting e-commerce providers , as well as how IT leaders can tackle this . Meanwhile , on page 34 , Olivier Linchet , CEO of South Asia Asendia , provides insight into the West-to-East e-commerce initiative and highlights the trading and growth opportunities for European brands as more look into global expansion .
A large part of the e-commerce industry depends on a positive customer experience . On page 55 , James Bayhack , Director , Sub-Saharan Africa at CM . com ,
discusses how innovations will shape Kenya ’ s future and business landscape , and the dependence on customer experience . Adding onto this , our first feature , on page 28 , investigates how to build loyalty in banking . Achille Traore , CEO of White Label Loyalty , speaks to us about how the finance sector is growing increasingly dependent on customer experience and why more companies are implementing loyalty programmes as a result .
As part of our mission to share insight into how to manage businesses intelligently , our Editor ’ s Question this month discusses what qualities make a good CEO . Three leading experts offer insight and advice on page 20 .
We also have a round-up of all the latest business news from across our regions , while our ‘ intelligent ’ brands sections look at the latest news in finance , marketing , HR solutions and employee engagement .
I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .
Catherine Darwen Editorial Assistant
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Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she ’ s enjoying precious time with her new arrival , Catherine Darwen and Jess Abell , will be heading up Intelligent SME . tech and Intelligent CXO . They would be delighted to hear from you . You can email catherine @ lynchpinmedia . com or jess @ lynchpinmedia . com
Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com www . intelligentcxo . com
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