TECH TRENDS
Ten Hot Consumer Trends 2030 – The hybrid mall
In the digital world , experiences are everything . Soon , consumers could enjoy global experiences , interactions and social connections in a networked physical setting without leaving home , according to Ericsson ’ s Ten Hot Consumer Trends . The report reveals what else consumers could expect and experience by 2030 .
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hybrid mix of connectivity-enabled technology , integrated into real physical environments to enhance shopping and buying experiences , is expected to be a common element of everyday life in 2030 by most current early adopters . The prediction is among the findings in the latest Ericsson Ten Hot Consumer Trends report .
The all-now arena
You could be both actor and spectator , but will the immersion experience give you a thrill or a fright ? Nearly eight out of 10 consumers envisage event halls where telepresence technology allows artists to digitally perform as if they were there in person .
The report marks the 11th edition of the Ericsson ConsumerLab Ten Hot Consumer Trends report . In line with recent Ten Hot Consumer Trends reports , it targets early adopter consumers ’ views on a 2030 timeline – this time covering hybrid shopping experiences in a fictional ‘ Everyspace Plaza ’ mall . Consumers were asked to evaluate 15 hybrid shopping mall facilities that extend the physical consumer experience using digital technology . Almost four-in-five respondents believe that all 15 tested concepts will be available in some form by 2030 . Such ‘ bricks-and-portal ’ facilities will be enabled by technologies such as Virtual Reality ( VR ), Augmented Reality ( AR ) and programmable materials .
Magnus Frodigh , Head of Ericsson Research , said : “ The semi-public nature of shopping malls means latency bounds could more easily be controlled and next-generation experiences could be delivered early on . XR devices could be provided on-site , making it possible to deploy private networks with custom applications also for consumers .”
Based on comprehensive research , the ConsumerLab Ten Hot Consumer Trends report represents the expectations and predictions of about 57 million early technology adopters globally .
The Ten Hot Consumer Trends 2030 – The Everyspace Plaza are :
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