Intelligent CXO Issue 11 | Page 10

LATEST UPDATES

Arivu and Concordium partner for ESG platform to eradicate greenwashing

Arivu and Concordium have announced a partnership for an innovative blockchain-based ESG platform to tackle emerging ESG regulation and compliance challenges and eradicate greenwashing . The partnership brings together one of the world ' s first compliance-ready , public blockchains and a powerful ESG reporting platform to facilitate auditable and trusted ESG disclosures across enterprises and their extended supply chain and customer ecosystems .

Concordium is deeply rooted in science and brings to the world tech advancements on all levels of the protocol , resulting in a sustainable , compliance-ready blockchain with great transaction speed . Arivu , a multifaceted blockchain-based platform , transforms complex data collation , audit and reporting by equipping enterprises with the ability and the incentives to own , prove and share trusted ESG and sustainability reporting data to a wide range of net zero transition stakeholders .
" Building on Concordium moves us closer to greenwashing eradication , empowering enterprises to adapt to emerging sustainability metrics and to achieve the highest standards of data trust in their transition to net zero ," said Matthew Nelson , Founder of Arivu .
" Together we offer customers greater efficiencies , collaboration tools and cost savings and , thus , significantly improve customer transitions to net zero .”

58 % of the world uses social media

Hootsuite and We Are Social , a socially led creative agency , have released the Digital 2022 report , their latest annual report that highlights the most notable global findings on digital trends and social media .

With many countries around the globe reentering lockdown restrictions due to the Omicron variant , Digital 2022 shows the growth of social media users continuing to trend upwards . across all demographics – tailoring their message and approach based on the audience they are trying to reach ,” said Maggie Lower , CMO of Hootsuite .
“ The pandemic has brought to light how social media is intrinsically intertwined with how we live , work , operate and shop . In a time when social distance regulations and non-essential business closures impact businesses everywhere , social commerce is often one of the only ways for brands to stay open and connected with consumers . If brands and organisations want to remain relevant , they will need to digitise and implement a social commerce strategy .” x
There are now 4.62 billion social media users around the world , representing a growth of more than 10 % ( 424 million new users ) since this time last year . The number of social media users is now equivalent to more than 58 % of the world ’ s total population .
“ As we see the number of social media users continue to grow , it ’ s clear that social will continue to be where organisations build communities and engage directly
10 www . intelligentcxo . com