BUSINESS STRATEGY
A sustainable future is within our reach
What is exciting about this digital revolution in the air transport industry is that there is still so much more to be explored , however it is happening at a real pace .
Concepts that once seemed futuristic and unattainable are now becoming a reality . By making technology the bedrock of operations , airlines , airports and the various organisations that make up the ecosystem is unlocking a world of opportunity .
One of the industry ’ s most stringent , tangible and immediate sustainability targets is to change the way passengers get to the airport , by encouraging public transport usage . This involves changing consumer behaviour and building trust in reliable alternatives to make it achievable . For instance , most major UK airports are introducing vehicle drop-off fees to deter vehicle usage , however , if passengers are laden with baggage , the use of public transport will only ever go so far . By leveraging technology , airlines and airports can process passengers separately from their baggage , allowing them to travel light to the airport and seamlessly through the terminals .
Randel Darby , CEO and Co-founder , Airportr
For instance , several airports are planning infrastructure for the future whereby terminals have significantly fewer check-in points and baggage processing . To enable this streamlined vision of the future airport , we can expect to see more and more airports working towards offsite , advanced processing . Effectively this would enable airports to reduce their real estate and contribute to net zero strategies .
Digital technologies are therefore serving not only to make the passenger experience positive and COVID-19 safe in the short term but also laying the foundations for the industry to streamline operations , stay agile and meet its sustainability targets . The reopening of international travel may have had its teething problems , but the future certainly looks bright for air transport . x
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