BUSINESS STRATEGY
The aviation industry cannot revert to its pre-pandemic ways
As countries ease restrictions , the future of travel remains unknown . Airlines around the world have had to adapt to changing environments and continue to do . Randel Darby , CEO and Co-founder at Airportr , tells Intelligent CXO about these changes : how airlines are digitalising and embracing innovative thinking to survive past the pandemic .
After a summer of chaotic scenes in the UK airports last year and ever-changing travel restrictions , many in the aviation sector are longing for business to return to ‘ normal ’ and hankering for the pre-pandemic days . Returning to its old ways , however , is the worst thing that the industry could do .
The past 18 months , although extremely challenging , have given rise to a stronger and more resilient industry , one which is at long last futureproofing itself and embracing Digital Transformation . At a time where airline and airport resources are stretched and consumer confidence in travel is low , now is the time for the industry to double down on that transformation rather than reverting to historic processes and operations . www . intelligentcxo . com
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