Intelligent CXO Issue 01 | Page 66

FINAL WORD

Self-serve advertising :

What it is and how it empowers those that use it

Advertising self-serve platforms have become vital to parties on both sides of the transaction . Peo Persson , Co-Founder and CPO at DanAds ( www . DanAds . com ), a leading provider of selfservice advertising technology , explains the benefits of self-serve technology and how it is helping businesses across the globe .
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