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accessible to a wider audience and creating a more inclusive environment .
INCREASINGLY , GAMIFICATION TECHNIQUES ARE BEING USED TO REWARD ATTENDEES FOR GETTING INVOLVED IN EVENTS , LIKE CREATING A COMPETITIVE ENVIRONMENT TO DRIVE PEOPLE TO ENGAGE .
We ’ ve worked on events that have incorporated this and they ’ ve seen huge increases , not only in attendance , but also in questions being asked in multiple languages . Powerful translation technology enables questions to be translated easily to the host language and back , enabling maximum participation .
Capacity limitations can be significantly mitigated with online or hybrid events , as there are fewer or no restrictions on how many people can attend . If a physical event is at full capacity , offering an online attendance element ensures more people can participate , benefitting sponsors , exhibitors and attendee networking opportunities alike . The fear from organisers that they will cannibalise their audience is generally unfounded – in our experience venues remain full while the online audience grows .
Expanding the conversation
Engaging audiences in the run up to events and giving them taster content is really impactful . For example , conferences can share a wide variety of content including case studies , talks , best practice videos and presentations before the event as ondemand content to prepare attendees for what ’ s to come and expand their knowledge .
On-demand sessions can make the attendee experience more flexible , allowing them to schedule content between live sessions . Choosing a virtual platform that offers personalised , selfselected agendas ensures attendees get the most relevant information and the best value possible .
With virtual , there ’ s greater flexibility as speakers or event VIPs who can ’ t attend in person or are unavailable for the event dates can host remote live sessions or pre-recorded presentations , making the quality of content and speakers higher .
Interactive elements
The last thing anyone wants right now is for events to feel like Zoom calls . We always prioritise making events feel like something that
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